Eyewitness Beauty

The KRAUM Special Episode

Eyewitness Beauty — Fri, 14 Nov 2025 15:09:22 GMT

Annie and Nick reunite to talk about Annie’s new company/vanity project, Kraum. Reporting in live from launch day, Nick grills Annie on how Kraum came to be. Also discussed: Nick’s clandestine project, famous people.

This episode is brought to you by Kraum, Inc.

Shop the Micro Brush Collection only at kraum.co.

Also, it’s me, Annie. I touch on this in the episode, but I want to say it here, too: thank you all for every little bit of support and encouragement on Kraum. Even as small as liking something I post, or thinking a happy thought. I have been very touched and it’s been so energizing, probably more helpful than you even realize.

That’s all for now! Send me any questions on Kraum, I love talking about it.

-Annie

Episode 163: Spring Break Announcement

Annie Kreighbaum — Tue, 11 Mar 2025 19:40:42 GMT

First things first.

Eyewitness Beauty is going on hiatus.

Don’t unsubscribe—we have paused all billing while we take some time to DOGE ourselves and strategize for the future. More info at the end of the episode.

Also:

Pat McGrath had a huge week with the announcement that she’s the creative director of Louis Vuitton’s first cosmetics line, but what does …

Episode 162: LinkedOut

Annie Kreighbaum — Fri, 28 Feb 2025 20:48:25 GMT

This week we discuss the darkest social media platform, LinkedIn and the LinkedIn-ification of Substack.

Plus —

Is Annie a bitch? Nick weighs in.

Coffee with your cosmetics? We question why every single brand must now open a cafe.

Sound off in the comments, let’s hear it!

Episode 161: The 25th Biggest Brand At Sephora

Thu, 20 Feb 2025 18:11:14 GMT

First: an enthralling discussion on Nick’s Invisalign journey.

Then: we hear from the #LEAVEGLOSSIERALONE movement as the precious brand gears up to launch a new fragrance. [link: Glossier’s New Exit Strategy via Puck News]

Also:

MAC creative director Drew Elliott (@drewpsie; formerly of Paper Magazine, “America’s Next Top Model”) leaves Lauder to go to A…

Episode 160: Love, Salmon

Annie Kreighbaum — Fri, 14 Feb 2025 16:18:56 GMT

Nick got something new injected into his face, Britney Spears has big plans for fragrance, problematic Super Bowl happenings, Comedians in Cars Getting Gooped.

Episode 159: P50 With A Cherry On Top

Annie Kreighbaum — Fri, 07 Feb 2025 17:32:45 GMT

Is there room at the inn for luxury makeup? What’s going on with Isamaya? Rhode? Selena?? An honest conversation about P50. Stock advice. Nick disparages Annie incessantly while wearing Transitions.

Episode 158: Face Gloss Flop

Annie Kreighbaum — Fri, 31 Jan 2025 13:03:41 GMT

Nick’s back from Korea and chomping at the bit to talk beauty news: Violet Grey opening an **actual** NYC location, Ulta replaces a regular boss (man) with a #girlboss, Melania channeling her own inner #girlboss in her official portrait, someone let a Kardashian into the Chanel show, and Pat McGrath’s new launch is so two thousand and late.

Products of …

Episode 157: Republican Hair with Emily Sundberg

Eyewitness Beauty — Fri, 24 Jan 2025 13:03:56 GMT

While Nick’s away, Annie is joined by the reigning Queen of Substack, Emily Sundberg. Her newsletter, Feed Me, is the premiere ‘stack to sub for all things business and culture.

Emily was in DC for the Inauguration, and shared deets on rubbing shoulders with the children of Trump’s regime and MAGA martinis, and we talk Tiktok’s place in Meta country. Pl…

Episode 156: A Lively Story

Annie Kreighbaum — Fri, 17 Jan 2025 16:16:36 GMT

Nick and Annie catch up after a whirlwind start to the new year. Updates on Blake Brown Beauty, Invisalign, and Annie’s product of the week is a facelift for $75.

Episode 155: Crumbls and Rumbls With Caroline Goldfarb

Eyewitness Beauty — Fri, 20 Dec 2024 16:01:44 GMT

Annie’s out of town this week, but worry not: friend of the pod, comedy writer and tinned-fish evangelist Caroline Goldfarb joins Nick to explain the cult cookie-to-cosmetics pipeline, her current beauty faves, and more.

Follow Caroline on Substack

Episode 154: Donut Flavored Deodorant

Annie Kreighbaum — Fri, 13 Dec 2024 16:58:33 GMT

Nick expounds on his theory regarding the raw milk consumption-to-Trumper pipeline. Annie paid $50 for a stranger on the internet to Looksmaxx her. Both are fascinated by the new Dunkin’ Donuts and Crumbl deodorants.

Open this one too!

Annie Kreighbaum — Fri, 06 Dec 2024 19:15:09 GMT

Enjoy these sumptuous visuals and precious links to our super niche 2024 suggestions from last week’s Gift Guide episode (plus a few bonus gifts that we didn’t have time to mention). That is, unless you’ve yet to become a paying subscriber to the Eyewitness Beauty Universe, in which case all funds should be immediately diverted into a $5 monthly membership.

Annies picks: 1, 3, 5, 7, 9, 11, 12, 14 and 16.

Episode 153: Youthmaxxing with Casey Lewis

Annie Kreighbaum — Fri, 06 Dec 2024 13:03:18 GMT

Professional youth expert and author of the popular After School newsletter joins to talk teen fragrance flexing, the state of color cosmetics, and to finally unravel the mystery behind who is keeping Harry Styles’ Pleasing brand in business.

Subscribe to After School by Casey Lewis!

Episode 152: Gift Guide 2024

Annie Kreighbaum — Fri, 29 Nov 2024 15:11:24 GMT

It’s better to give than to receive—unless you’re on the receiving end of one of our ‘24 gift picks. Happy shopping!

Ep 151: The Adults Are Talking

Fri, 15 Nov 2024 17:33:26 GMT

Annie and Nick talk trad-wifing, the luxury beauty slow-down, why we love Martha Stewart, and a new, expensive, and frightening Gen-x beauty brand in a Sephora near you.

Episode 150: At Least We Smell Great?

Fri, 08 Nov 2024 15:24:24 GMT

Rough week for half of America. Annie and Nick discuss coping mechanisms, Martha Stewart, the oily skincare fad of yore, and a posh beauty retailer’s physical future. Plus, some deliciously scented product of the weeks you WON’T want to miss.

Episode 149: Speaking Of Penetration

Eyewitness Beauty — Fri, 01 Nov 2024 15:11:34 GMT

As Estée Lauder announces a new CEO, Nick reminisces about his stint at the storied beauty conglomerate. Then, Annie discusses her many parallels to mom-to-be X3, Gisele Bündchen.

Episode 148: Theranos Of Beauty

Eyewitness Beauty — Fri, 25 Oct 2024 12:03:13 GMT

Nick and Annie are suspicious of a yet-to-launch beauty startup founded by finance bros, which has already raised close to $75 million. Also: the troubling new trend of pet-grooming microwaves, and Nick comes out as a Mark Zuckerberg apologist.

Products Of The Week '24

Eyewitness Beauty — Fri, 18 Oct 2024 17:53:47 GMT

Unless noted otherwise, all recommendations are genuine, unsponsored, and from the bottom of our hearts. Please use our links to shop, though, because that way we will get paid.

Ep 149- Momo Puri Peach Moist Cleansing Wash (Annie)

Ep 148- Denture Cleaning Tablets (Nick) & “Diddy Do It?” Episode from True Anon Podcast (Annie)

Ep 147- Rouge Coco Flash in shade Boy, Chanel (Annie) & Beauty of Joseon Matte Sun Stick (Nick)

Ep 146- Interview Magazine #557 with Jennifer Lopez (Annie) & Goodrich the movie (Nick)

Ep 145 - Gelcare Gel LED/UV Nail Polish in shade “Bare BB Cream” (Annie)

Ep 144 - Fit with Coco Membership (Annie) & Jones Nicotine Mints (Nick)

Ep 143- Fenty Beauty Lux Balm (Nick) & Women Talking the movie (Annie)

Ep 142 - Moon Juice Magnesium-Om — We love our sponsor! Use code EYEWITNESSBEAUTY for 20% off entire site.

Ep 141 - Eight Sleep (Nick), Cushion Blender (Annie)

Ep 140 - Moon Juice Acid Potion — We love our sponsor! Use code EYEWITNESSBEAUTY for 20% off entire site. (Nick) & NOT RECOMMENDED: Sol De Janeiro Body Mist Cheirosa, RECOMMENDED Sol De Jeneiro Brazilian Bum Bum Creme (Annie)

Ep 139 - Anthelios Ultra Light Facial Sunscreen (Annie)

Ep 138- James Perse Stretch Lotus Deep V Tee (Annie) & Prequel Non Drying Glycerin Cleanser (Nick)

Ep 137- Phillips Ultra Definition LED Bulb (Nick) & Tarte Maracuja Juicy Lip Plump in shade Hibiscus (Annie)

Ep 136- None

Ep 135- Metamucil Premium Blend (Nick) SAAT INSIGHT Soft Watery Cream Primer

Ep 134- None

Ep 133- Dieux Air Angel Hydrating Gel Cream (Nick) & OPI Nail Polish in Cosmo-Not Tonight Honey! (Annie) & Victoria Beckham Beauty Lip Tint in Bitten (Annie)

Ep 132- None

Ep 131- OPI Nail Polish in Kyoto Pearl (Annie)

Ep 130- None

Ep 129- St. Tropez Bronzing Purity Face Mist (Nick) & Glossier Cloud Paint in Puff (Annie) & Surrat Lid Lacquer (Annie) & A’peiu Juicy-Juicy Pang Jelly Highlighter (Annie)

Ep 128- Isle of Paradise Self Tanning Natural Glow Face Drops (Nick)

Ep 127- None

Ep 126- The Underground Bunker Substack (Nick) & Estée Lauder Bronze Goddess Perfume (Annie)

Ep 125- None

Ep 124- Westman-Atelier Squeaky Clean Liquid Lip Balm (Annie) & d’Alba Double Serum All In One Multi-Balm (Nick)

Ep 123- Addiction Foundation The Skincare Foundation (Annie) & Fly by Jing x Fishwife Smoked Salmon with Sweet & Spicy Zhong (Nick)

Ep 122- Clarins Cryo Flash Face Mask (Annie) & Jacques Marie Mage Godard Glasses (Nick)

Ep 121- Maybelline Cheek Heat in Rose Flush (Annie)

Ep 120- None

Ep 119- Haus Labs Triclone Skin Tech Concealer (Annie) & Tatcha The Dewy Skin Cream (Nick)

Ep 118- Truvani Vanilla Chai Protein Powder (Annie) & Milk Makeup Bionic Bronzer (Nick)

Ep 117- Unleashia Non-Sticky Dazzle Tint (Annie)

Ep116- Jones Road The Brow Gel (Annie)

Ep115- Santa Maria Novella Honey Cream Hair Mask (Annie)

Ep114- Biafine Emulsion Skin Cream — not available in US (Annie) & Drunk Elephant Protini Polypeptide Firming Moisturizer (Nick)

Ep113- Frederic Malle Joeyeux Noel Perfume Gun (Annie)

Episode 147: Victoria's Secret? She's Broke.

Eyewitness Beauty — Fri, 18 Oct 2024 17:42:02 GMT

Annie and Nick talk first impressions of Victoria's Secret's return to the runway; Walgreen's house brand goes full dupe; and unveil a new weekly segment, Roses & Thorns.