Ep 22: Byredo's Ben Gorham: The Michael Jordan Of Beauty

Annie and Nick talk with the one and only Ben Gorham, professional basketball player turned perfumer and founder of Byredo, the cult fragrance brand that now makes candles, handbags, leather accessories, sunglasses, and as of this month, color cosmetics. They talk about the challenge of selling smells on the internet, maintaining brand relevance, and ma…