Nick and Annie created Eyewitness Beauty in June 2020 as a platform for critical, in-depth discussion of beauty industry news, delivered straight into your ears. They formed a close working relationship while at Into The Gloss (Nick was a co-founder, Annie the editorial director), and have since gone on to build two of the most lauded modern beauty brands, with Nick co-founding Nécessaire, and Annie leading brand at Glossier in its formative years. Team Eyewitness Beauty knows that beauty is a reflection of culture, exploring the overlap between skincare and politics, "wellness" and race, cosmetics and pop culture.